2012 Olympic Logo Controversy Sparking Public Backlash
2012 Olympic Emblem Controversy on the forefront, this marked a turning level for the Olympic Committee’s branding efforts, elevating questions in regards to the position of design in shaping public opinion. The brand, designed by Wolff Olins, was unveiled in 2007, and from that second on, the general public, media, and sports activities figures weren’t … Read more